About Us

Hi, I’m Torita! The founder and creative visionary behind Ju:me Lifestyle.

Ju:me is a name born from the first letters of my children’s names.  I had the vision for this brand for over a decade, but it wasn’t until I was expecting my third child that I realized there would never be a “perfect” time to begin. Out of resilience and faith Ju:me came to life, making the brand a personal symbol of legacy, purpose and love.

For years, I dreamt of creating a fashion brand that spoke to women like me - women balancing ambition, motherhood and self-expression. I wanted clothing that felt beautiful and empowering, without losing sight of comfort and intention. Reminding women that they are deserving of beauty and luxury in their everyday lives.

Fashion, to me, has always been more than what we wear, it is a language of self expression and individuality. I started this brand to create pieces that go beyond trends - styles that celebrate women, feel intentional and bring a mix of artistry and everyday elegance.

With Ju:me Lifestyle, my mission is simple: to design pieces that help women step into the best version of themselves - whether that’s at brunch with the girls, on vacation or making memories at life’s most special events.

And if you’ve made it this far - Thank you! Welcome to JU:ME! This is just the beginning. It’s more than just fashion, it’s a lifestyle.